Senior Manager, Marketing Operations

About This Role

Job Summary We are seeking a dynamic and highly skilled Senior Manager, Marketing Operations to lead our marketing technology infrastructure, optimize campaign execution, and drive data\-driven decision\-making across our marketing initiatives. In this pivotal role, you will oversee the implementation and management of marketing automation tools, coordinate cross\-functional teams, and ensure seamless integration of CRM systems to enhance lead generation and demand creation efforts. Your expertise will empower our marketing team to deliver targeted, impactful campaigns that accelerate growth and maximize ROI. If you thrive in a fast\-paced environment and possess a passion for leveraging data analytics and digital marketing technologies, this is the opportunity for you to make a significant impact.

Duties

• Lead the development and execution of multichannel marketing strategies, including email marketing, digital campaigns, and product market segmentation to reach diverse audiences effectively.
• Manage and optimize marketing automation platforms such as Marketo, Eloqua, Pardot, and Salesforce Marketing Cloud to streamline campaign workflows and improve email automation processes.
• Oversee the setup, testing, and deployment of digital marketing campaigns using HTML, CSS, JavaScript, and web analytics tools like Google Analytics and HubSpot to monitor performance metrics.
• Implement advanced lead segmentation techniques and attribution modeling to accurately measure campaign effectiveness and inform future strategies.
• Collaborate with sales, product teams, and other stakeholders to align marketing efforts with business objectives through cross\-functional collaboration.
• Utilize data analytics tools and SQL queries for comprehensive data analysis, reporting on web analytics reporting, digital marketing performance monitoring, and overall marketing analytics insights.
• Ensure compliance with best practices in email campaign management, including email list management, email campaign setup, and adherence to privacy regulations.
• Drive continuous improvement by analyzing campaign results, refining processes, and adopting new marketing automation tools to enhance demand generation marketing efforts.

Experience

• Proven experience in senior marketing operations roles with a focus on B2B marketing environments.
• Extensive hands\-on experience with marketing automation platforms such as Marketo, Eloqua, Pardot, Salesforce Marketing Cloud, or HubSpot.
• Strong technical proficiency in HTML, CSS, JavaScript for web\-based campaign setup and troubleshooting.
• Demonstrated ability to manage CRM systems like Salesforce or similar platforms effectively for lead management and segmentation.
• Proficiency in data analytics tools such as Google Analytics, SQL\-based data analysis skills, and web analytics reporting techniques.
• Solid understanding of digital marketing channels including email marketing software integration and multichannel campaign setup.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.
• Strong communication skills for collaborating across teams and translating technical insights into strategic recommendations.

Join us as a Senior Manager of Marketing Operations if you're passionate about harnessing technology to transform marketing efforts into measurable success stories!

Pay: $86,328\.41 \- $103,965\.40 per year

Benefits

• Flexible schedule
• Life insurance

Work Location: Remote