Marketing Operations Specialist

About This Role

Exciting Marketing Operations Specialist Opportunity with leading 3D design \& manufacturing solutions provider, Hawk Ridge Systems!

Join Hawk Ridge Systems and help power the marketing operations engine behind a fast\-growing leader in design and manufacturing solutions. We are looking for a detail\-oriented and technically skilled Marketing Operations Specialist to support and optimize our marketing systems, campaign operations, and data processes. In this impactful role, you will work cross\-functionally with Marketing, Sales, Sales Operations, and IS/IT teams to execute campaigns, improve reporting accuracy, and drive operational excellence across the customer journey.

This is an exciting opportunity for someone who enjoys combining technical expertise, analytical thinking, and process improvement to help deliver measurable marketing performance.

Our culture is driven by our core values – Being People Centric, caring about our team members, customers, and our community; Driving Excellence for ourselves and our customers; and Staying Stragile by seizing opportunities and challenges and adapting quickly. If these values are engrained in your core and you aspire to work at a fun, empowering, and successful Company, this is a fantastic opportunity for you to take the next step in your career!

WHAT YOU WILL BE DOING IN THE MARKETING OPERATIONS SPECIALIST ROLE

• Support the administration and optimization of marketing automation platforms such as Marketo and HubSpot, including integration with Salesforce
• Support campaign operations including lead routing, scoring models, nurture programs, and campaign reporting
• Build and execute marketing campaigns within automation platforms, including segmentation, targeting, workflows, and campaign logic
• Monitor system integrations and data flow, escalating issues and partnering with internal teams to resolve them
• Maintain and update campaign performance reports while providing insights and recommendations to improve campaign effectiveness and lead quality
• Support lifecycle email marketing programs through A/B testing, personalization strategies, dynamic content setup, trigger programs, and list management
• Partner closely with Sales Operations to align lead handoff processes, SLAs, and funnel definitions (MCL, MQL, SQL, SAO, etc.)
• Support process improvement initiatives that enhance campaign execution and operational efficiency
• Collaborate cross\-functionally with Marketing, Sales, Sales Operations, and IS/IT teams to support pipeline generation goals and data governance standards

WHAT WILL YOU NEED FOR SUCCESS IN THIS MARKETING OPERATIONS SPECIALIST ROLE?

• 2–5 years of experience in marketing operations or related roles
• Hands\-on experience with marketing automation platforms such as Marketo and HubSpot
• Strong understanding of campaign execution, lead scoring, segmentation, and campaign tracking processes
• Excellent project management, organization, and process improvement skills · Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies
• Excellent communication skills and the ability to collaborate effectively with cross\-functional teams
• Detail\-oriented, execution\-focused mindset with strong follow\-through abilities
• Ability to manage multiple priorities in a fast\-paced, entrepreneurial environment
• Comfortable working independently while contributing positively to a collaborative team culture
• Salesforce CRM experience is preferred

MORE REASONS TO JOIN THE HAWK RIDGE SYSTEMS TEAM

• Excellent Medical, Dental, Life Insurance, Long\-Term Disability Insurance, an Employee Assistance Program (EAP), and Wellness initiatives
• Competitive Compensation Plan
• 401(k) plan with Company Match
• Exceptional Time\-Off Benefits, including Vacation, Paid Sick time, Holidays, your Birthday off, and an Impact \& Inclusion day off of your choice, as well as Paid Parental Leave and Community Service days off!
• Outstanding Training, Onboarding, Mentoring, and Coaching · Amazing growth opportunities provide unlimited opportunities for Career Development
• Work at a fun, successful, growing 25\+ year\-old Company with a team\-focused culture
• Work/Life Balance: We give you the flexibility you need to succeed, as you’ll be able to work remotely in this role

Hawk Ridge Systems has determined that the new hire salary for this role is approximately $60,000 \- $70,000 annually. Your compensation will be based on a number of factors, including knowledge, skills, qualifications, experience, and location. Since we appreciate transparency, we are sharing that we expect to hire for this position towards the middle of this range (dependent on experience/location), which will allow you the opportunity to progress as you grow in your career. Additionally, since compensation is only one part of our total rewards package, we invite you to review all of the outstanding benefits Hawk Ridge Systems offers, including paid time off for your birthday, community service days, paid parental leave, and company match 401(k).

If you would love being surrounded by the best minds in the industry and want to help drive our company’s success while growing your own career, apply for this Marketing Operations Specialist position today!

• Hawk Ridge Systems is proud to be an Equal Opportunity Employer. In accordance with anti\-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Hawk Ridge Systems prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Hawk Ridge Systems conforms to the spirit as well as to the letter of all applicable laws and regulations.*

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