HL Uriman
Sales Operations Manager
Brea, CA, US • On-site • $80K - $100K
Job Details
About This Role
Job Summary: The Sales Operations Manager handles integrating sales performance, KPIs, sales forecasts, sales incentives, and sales operation systems (OMS & CRM), providing analyzed facts and insights so that management and sales teams can make decisions quickly.
- Sales Performance and Sales KPI Management
- Analyze revenue, gross profit, and sales expenses against budget, forecast, prior year, and prior month, identifying the causes of variances by customer, channel, and product
- Manage the reporting cycle of key sales KPIs such as growth rate, gross profit, new sales, customer retention, and pipeline conversion.
- Prepare regular management review materials and present major performance gaps, risks, opportunities, and necessary actions.
- Track the progress of sales organization KPIs and action items, ensuring accuracy and timeliness in reporting to Uriman Management and the Korea headquarters.
- Sales Forecast Management
- Consolidate projected sales by sales channel and representative, estimate revenue and gross profit performance, and report the causes of variances from the business plan
- Compare the forecast with actual orders, shipments, and recognized sales to analyze forecast accuracy, bias, and causes of variance.
- Provide sales forecasts needed for SCM's order and inventory operations, and quickly identify risks of demand fluctuations, supply constraints, and excess or insufficient inventory.
- Collaborate in preparing inventory operation meetings led by SCM and adjust upside & downside scenarios and response plans.
- Sales Incentive Management
- Design and manage incentive-eligible KPIs, target levels, weightings, payout criteria, and evaluation cycles aligned with business objectives and sales strategy.
- Set individual and team goals, verify baseline data and calculation logic to ensure consistency, transparency, and feasibility of the system.
- Monitor achievement rates and leading indicators during the period, providing regular progress updates and feedback to sales managers and team members.
- After incentive period ends, validate results, calculate payments, manage approval documents, handle disputes, track the incentive system’s history, and come up with improvement plans.
- OMS (Operation Management System) Sales Process & Data Management
- Using OMS, monitor open orders, backorders, order holds, requested delivery dates, shipping status, and order exceptions in one place
- Identify issues like inventory shortages, price mismatches, credit holds, system errors, and delivery delays, and coordinate resolutions with Sales, Customer Service, SCM, Operations, and Finance
- Manage the creation, changes, and approval process of sales-related master data like Customer and Price, and check data consistency and quality across systems
- Analyze recurring errors and bottlenecks to standardize and improve Sales Processes, work rules, reports, and data visibility
- Salesforce (CRM) User Change Management
- Define entry standards and operating principles for Accounts, Contacts, Opportunities, Pipeline, and Activities in Salesforce, and lead the adoption of these practices within the sales team.
- Run user training, guides, office hours, and on-site support while collecting user questions and improvement requests, then manage their priorities.
- Monitor adoption metrics like timely data entry, completion rates of required fields, and pipeline updates, and provide feedback to sales users for improvement.
Performance Measures
- Accuracy and timeliness of sales and KPI reporting
- Improvement in forecast accuracy and bias, and compliance with forecast update requirements
- Acceptance of incentive targets and timely operation of related processes
- Visibility of open orders, backorders, and delivery risks
- Sales Master Data quality and level of Salesforce adoption
Required Qualification
- Business communication skills sufficient to prepare reports, participate in meetings, and coordinate work in both Korean and English
- At least five years of experience in Sales Operations, Business Analysis, or a related field
- Ability to structure revenue, forecast, order, inventory, and KPI data and derive actionable insights
- Proficiency in Excel-based data analysis and preparation of recurring Dashboards and Management Reports
- Practical understanding of the Order-to-Cash Process and strong cross-functional coordination skills Preferred Qualifications
- Experience as a business management professional at a Korean conglomerate, or experience in reporting and coordination between headquarters and overseas subsidiaries
- Experience designing and operating sales incentive programs
- Experience using CRM tools such as Salesforce and leading user change management
- Experience using BI tools such as Power BI and improving
Why HL Uriman
- Represent a globally recognized Tier-1 OE and aftermarket brand
- Opportunity to lead growth in a strategic, high-volume WD channel
- Performance-driven culture focused on quality, execution, and long-term partnerships
What We Offer
- Competitive salary with performance-based bonus compensation
- Comprehensive benefits package including:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off (PTO) and company holidays
- Life insurance
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Education:
- Bachelor's (Required)
Language:
- Korean (Required)
Work Location: In person
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