Client Strategist - Sales Ops

About This Role

\|Current USA TODAY Co. Employees\- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps\|

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly\-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high\-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium\-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com

Strategy \& Analytics Lead

Automotive \| Data \| Growth \| Decision Intelligence

Drive Smarter Decisions. Accelerate Growth. Lead with Data.

USA TODAY NETWORK is a next\-generation media and marketing solutions company reimagining what it means to connect. With unmatched local\-to\-national reach, we help businesses, communities, and consumers engage through powerful storytelling and innovative digital solutions.

Our Automotive division is building a best\-in\-class strategy and analytics function—focused on helping dealerships and automotive partners outperform the market through smarter data, sharper insights, and disciplined execution.

We’re looking for a Strategy \& Analytics Lead who thrives at the intersection of data, consulting, and performance marketing—someone who can turn complex information into clear, actionable business decisions.

What You’ll Do

Strategy \& Analytics Leadership

• Act as a trusted strategic advisor to clients and internal stakeholders
• Lead discovery conversations to uncover performance gaps and growth opportunities
• Translate complex datasets into clear, executive\-level insights and recommendations

GA4 \& Data Implementation

• Own and optimize GA4 implementations (events, conversions, funnels, attribution)
• Diagnose and resolve tracking and attribution issues
• Ensure data accuracy and integrity across platforms

Client \& Sales Partnership

• Partner with sales teams to shape pre\-sale strategy and solution design
• Participate in client\-facing conversations and confidently influence stakeholders
• Use data storytelling to drive alignment and decision\-making

Performance \& Growth Development

• Identify opportunities to improve marketing and business performance
• Deliver structured analysis to support optimization and growth initiatives
• Contribute directly to client retention, expansion, and long\-term success

What You Bring

• Bachelor’s degree or equivalent experience
• 5\+ years in analytics, strategy, consulting, or related roles
• Proven ability to drive business decisions in data\-rich environments
• Automotive industry experience is a plus—but not required

Technical Expertise

• Advanced experience with Google Analytics 4 (GA4\)
• Strong proficiency in Excel/Google Sheets and PowerPoint
• Experience with CRM systems and attribution platforms
• Familiarity with BI tools and third\-party data sources preferred

What Sets You Apart

• Strong business acumen and strategic thinking
• Ability to simplify complex problems into clear actions
• Confidence in challenging assumptions and influencing outcomes
• Excellent communication and presentation skills
• Highly organized with the ability to manage multiple priorities
• Collaborative mindset with cross\-functional teams

Why Join Us?

• Be part of a rapidly evolving, data\-driven growth organization
• Work at the forefront of automotive marketing and analytics innovation
• Influence real business outcomes for clients across the country
• Collaborate with smart, driven teams who value insight and impact

Compensation \& Earnings

• Base salary \+ bonus potential!
• Top of the line benefits including Health, Dental, Vision, 401k \& MTO!

The salary for this role will range between $55,000 and $70,000\. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.