Manager of Marketing Operations and Analytics

About This Role

Own Every Moment at NetApp

At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.

Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real\-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins.

Job Summary

NetApp’s Product Marketing organization is a forward\-thinking function operating at the intersection of Data and AI. This is a unique opportunity for a strategic and hands\-on leader to build our marketing analytics function from the ground up and to spearhead the integration of AI into our marketing operations. As the Manager of Marketing Operations and Analytics, you will be the architect of our data\-driven marketing engine, and a critical integration point for our Go\-To\-Market (GTM) strategy. You will be responsible for creating the systems, processes, and insights framework that will enable us to make smarter decisions, automate for efficiency, and prove marketing's impact on the business. The ideal candidate is a results\-oriented leader who is passionate about building, loves to solve complex problems, and has a proven track record of turning data into a strategic asset.Job Responsibilities

• Own and govern the end\-to\-end lead lifecycle, including lead routing, Rules of Engagement (ROE) between Marketing and Sales, and ensuring handoff quality.
• Act as a key integration and escalation point across Marketing, Sales Ops, Corporate Marketing, and Data teams to ensure alignment and resolve conflicts in GTM processes.
• Ensure readiness and validation for major platform transitions (e.g., routing, scoring, CMS, chat), safeguarding attribution, routing, and reporting from degradation during changes.
• Exercise executive\-level judgment to distinguish between transitional noise and true performance signals, providing clear and reliable insights to leadership during periods of change.
• Develop and execute a strategy to leverage AI for the automation of marketing and operational workflows, including campaign optimization, lead scoring, and content personalization.
• Lead the strategy and implementation of AI\-powered automation to enhance campaign targeting, personalization, and efficiency.
• Ensure seamless data integration and workflow automation across all marketing and sales platforms.
• Build and lead the product marketing analytics function, establishing key performance indicators (KPIs) and dashboards to measure marketing performance.
• Create and maintain dashboards and reports to track performance against goals and to provide visibility into product marketing's impact.
• Develop and implement attribution models to track and measure the ROI of all marketing activities, from top\-of\-funnel awareness to sales pipeline contribution.
• Translate complex data into clear, actionable insights and strategic recommendations for the marketing team and executive leadership.
• Develop and execute a comprehensive marketing operations strategy that aligns with the company's business objectives.
• Partner with finance and product marketing leadership on budget tracking, forecasting, and spend analysis to ensure a positive return on investment.
• Drive the adoption of a data\-centric approach throughout the product marketing organization.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Minimum of 10 years in B2B marketing operations, with a proven track record of success in a senior leadership role.
• Deep expertise in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools.
• Demonstrated experience influencing cross\-functional stakeholders and governing Go\-To\-Market process in matrixed organizations.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven ability to think and act strategically; see challenges and opportunities as they occur.
• Ability to work collaboratively across cross\-functional teams.
• Experience in a B2B technology company, preferably in enterprise storage, cloud, data services, or AI.
• Demonstrates a strong sense of continuously seeking new knowledge and actively exploring innovative solutions.

Compensation

The target salary range for this position is $215,000\-240,000\. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance\-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in\-office and/or in\-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise\-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

If you're ready to innovate, rise to the challenge, and own every moment \- make your next move your best one. now.

Submitting an application

To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.