Growth & Marketing Operations Manager

About This Role

Growth \& Marketing Operations Manager

North Star Group

Location: Minneapolis, MN (Hybrid)

Salary Range: $80,000 – $105,000 \+ performance bonus

Employment: Full\-Time, Exempt

About North Star Group

North Star Group is a fast\-growing healthcare organization dedicated to delivering exceptional patient experiences across multiple service lines and clinic locations. We are building the infrastructure to support significant expansion — including new clinics, brands, and future MSO partnerships — and are looking for a driven growth operator to help lead that journey.

Role Overview

The Growth \& Marketing Operations Manager will lead the execution and optimization of North Star Group's patient acquisition and growth initiatives. This role uniquely combines marketing, analytics, technology, and operations to ensure prospective patients move efficiently from awareness to consultation to treatment.

The position will own marketing systems, CRM management, reporting, vendor relationships, digital assets, and growth projects — working closely with leadership to support new service lines, clinic expansion, and future MSO partnerships.

Key Responsibilities

Patient Acquisition \& Funnel Management

• Manage and optimize patient acquisition funnels across all service lines
• Monitor conversion rates at each stage from lead to consultation to treatment
• Identify and address bottlenecks that limit patient throughput

CRM \& Marketing Technology

• Own CRM platforms, marketing automation, and lead management systems
• Ensure data integrity, pipeline visibility, and actionable reporting
• Evaluate and implement new tools that support scalable growth

Digital Marketing \& Vendor Management

• Coordinate digital marketing initiatives, website updates, and agency relationships
• Manage vendor performance, contracts, and deliverable quality
• Oversee paid media, SEO, and organic growth channels in collaboration with partners

Analytics \& Reporting

• Track and report growth KPIs including leads, consultations, procedures, and marketing ROI
• Build dashboards and reporting infrastructure for leadership visibility
• Support physician referral growth through analytics and outreach infrastructure

Growth Projects \& Expansion

• Lead marketing and growth\-related projects from concept through implementation
• Assist with launching new clinics, brands, and service lines
• Build scalable growth systems and processes that support future expansion
• Support MSO partnership development with growth data, playbooks, and infrastructure

What We're Looking For

We are seeking a marketing\-minded operator who combines strong project management and analytical skills with hands\-on experience in lead generation, CRM systems, digital marketing, and growth strategy. The ideal candidate is equally comfortable in a spreadsheet and a strategy meeting — someone who enjoys both creative problem\-solving and operational execution, and who thrives in a fast\-growing, entrepreneurial environment.

Required Qualifications

• 3–7 years of experience in growth marketing, marketing operations, or a closely related field
• Demonstrated proficiency with CRM platforms (e.g., HubSpot, Salesforce, or similar)
• Experience managing digital marketing vendors, agencies, or campaigns
• Strong analytical skills with the ability to translate data into decisions
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Comfortable working in a fast\-paced, ambiguous, and entrepreneurial environment

Preferred Qualifications

• Experience in healthcare, medical practice, or a patient\-facing services environment
• Familiarity with MSO or multi\-site healthcare operations
• Background in marketing automation and performance reporting
• Experience launching new locations, brands, or service lines

Long\-Term Opportunity

This role is positioned to grow significantly with the organization. The long\-term objective is to build and scale a repeatable growth platform supporting multiple clinic locations, new service lines, and future MSO partnerships — with measurable patient and referral growth as the scorecard. High performers will have the opportunity to grow into a Senior Director of Growth or VP of Marketing Operations role as the company scales.

What We Offer

• Competitive base salary of $80,000–$105,000 based on experience
• Health, dental, and vision benefits
• Flexible hybrid work environment
• Direct access to executive leadership and meaningful ownership of your work
• A front\-row seat to building a high\-growth healthcare organization

Equal Opportunity Employer

We are an Equal Opportunity Employer and are committed to creating an inclusive workplace for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable federal, state, or local law.

Reasonable Accommodation Statement

We are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process. If you require assistance or accommodation due to a disability, accommodations will be considered in accordance with applicable laws.

Job Type: Full\-time

Pay: $80,000\.00 \- $105,000\.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Minneapolis, MN 55447