VP of Marketing Operations

Vice President of Marketing Operations

Location: Remote — United States

Employment Type: Full-Time

Work Arrangement: Fully Remote

About the Role

We are seeking an experienced and results-driven Vice President of Marketing Operations to lead marketing operations, optimize campaign performance, and strengthen the systems and processes that support the company's marketing strategy. This role will focus on improving operational efficiency, aligning marketing initiatives with business objectives, and ensuring marketing resources are used effectively to drive measurable growth.

The ideal candidate combines strong marketing leadership, analytical thinking, and operational expertise with the ability to manage complex initiatives across multiple teams. This is an opportunity to influence marketing strategy execution, improve performance measurement, and build scalable processes that support customer acquisition, engagement, and business expansion.

Key Responsibilities

Develop and implement marketing operations strategies aligned with the company's overall business objectives.

Oversee marketing workflows, campaign execution, resource allocation, and operational planning.

Establish processes and performance standards to improve marketing efficiency and consistency.

Collaborate with sales, product, business development, and executive leadership to align marketing priorities.

Monitor marketing performance metrics and develop reporting frameworks to evaluate campaign effectiveness.

Identify opportunities to improve lead management, customer acquisition processes, and marketing performance.

Oversee marketing technology, reporting systems, and operational tools that support campaign management and analysis.

Manage marketing budgets, track expenditures, and evaluate return on marketing investment.

Analyze market data and campaign results to identify trends and recommend operational improvements.

Coordinate cross-functional marketing initiatives to ensure timely execution and alignment with business priorities.

Develop scalable processes for campaign planning, performance tracking, and continuous improvement.

Lead and mentor marketing operations teams while fostering accountability, collaboration, and professional development.

Present operational performance updates and strategic recommendations to executive leadership.

Qualifications

8+ years of experience in marketing operations, marketing management, campaign management, or a related field.

15+ years of experience in senior management or executive leadership roles.

Demonstrated success in improving marketing processes, operational efficiency, and campaign performance.

Strong understanding of marketing analytics, performance measurement, budget management, and resource planning.

Experience managing cross-functional projects and implementing scalable operational processes.

Familiarity with marketing automation platforms, customer relationship management systems, and marketing analytics tools.

Excellent leadership, communication, organizational, and problem-solving skills.

Ability to translate marketing objectives into actionable operational plans and measurable outcomes.

Proven ability to lead teams, manage multiple priorities, and support sustainable business growth.

What We Offer

Competitive compensation based on experience and qualifications.

Fully remote work arrangement within the United States.

Executive-level involvement in marketing operations and strategic planning.

Opportunities to improve marketing performance and influence business growth initiatives.

A collaborative environment that values innovation, operational excellence, and data-driven decision-making.

Professional development and opportunities for expanded leadership responsibilities.

Equal Opportunity Statement

We are committed to providing equal employment opportunities to all qualified applicants. Employment decisions are made based on qualifications, experience, skills, and business needs.

Pay: $107,500.00 - $193,400.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: Remote