Marketing Operations & Lead Generation Specialist

About This Role

• HubSpot \| Marketing Ops \| Lead Generation \| CRM Enablement*

Location

Hawthorne, NY 10532

Compensation

$80K base \| $100K TTC

Reports To

Marketing Leader

Type

Full\-Time

About PTI

PTI is a leader in packaging testing, inspection, and integrity solutions, serving pharmaceutical manufacturers, CMOs, CDMOs, and packaging teams across life sciences. As PTI scales its commercial engine, this role is a cornerstone of our investment in smarter, more proactive demand generation.

Position Overview

PTI seeks a Marketing Operations \& Lead Generation Specialist to own and drive our HubSpot\-powered marketing engine. This individual will build scalable outbound programs, maintain CRM discipline, execute campaigns, and ensure every lead receives proper attention. As PTI transitions from Insightly to HubSpot, this person will be the resident CRM expert and primary architect of our marketing operations infrastructure, feeding qualified opportunities directly to the sales team.

Year One Priorities

• Grow Qualified Leads — build a scalable outbound engine; activate active, dormant, and net\-new accounts; drive measurable MQL growth
• Grow Quoted Opportunities — track and nurture every lead; close the loop between marketing and pipeline; reduce lead leakage via automation
• Build a Best\-in\-Class HubSpot Instance — migrate from Insightly; establish dashboards; create the workflows, sequences, and scoring for future scale

Key Responsibilities

HubSpot \& CRM

• Serve as PTI's HubSpot administrator — own database hygiene, lead scoring, segmentation, and lifecycle stage management
• Build and maintain workflows, email sequences, forms, landing pages, and campaign tracking
• Develop reporting dashboards and manage the sales handoff logic

Outbound Campaigns

• Design and execute multi\-touch outbound campaigns targeting active, dormant, and net\-new prospects
• Segment audiences by account type, product interest, vertical, and engagement behavior
• Manage campaign calendars; ensure consistent cadence across all PTI offerings

Lead Management \& Reporting

• Ensure every lead is captured, enriched, routed, and handed off with full context
• Build nurture tracks to maintain visibility with target accounts between campaigns
• Own performance reporting: MQL volume, conversion rates, campaign attribution, and pipeline influence

Qualifications

Required

• Demonstrated HubSpot expertise — campaigns, workflows, sequences, and dashboards (not just a contact database)
• Background in marketing automation, demand generation, or revenue/marketing operations
• Strong database management skills: segmentation, enrichment, hygiene, and list strategy
• Data\-driven mindset — you build reports, read them critically, and act on findings
• Ability to operate independently and own your domain; effective cross\-functional communicator

Preferred

• HubSpot certifications (Marketing Hub, Sales Hub, or Revenue Operations)
• B2B or industrial/life sciences marketing experience; CRM migration or implementation exposure
• Experience building lead scoring models and sales handoff workflows

Performance Metrics

• MQL volume and quality; MQL\-to\-SQL conversion rate
• Quoted opportunity growth attributable to marketing activity
• Campaign launch cadence and execution quality
• Database enrichment, segmentation coverage, and hygiene score
• Reactivation rate of dormant accounts; pipeline influenced by marketing

What PTI Offers

• Real ownership — build this function from scratch, not inherit someone else's constraints
• Direct access to marketing leadership with clear line of sight to commercial impact
• Fresh HubSpot implementation — you shape it from the start
• $80,000 base salary \| $100,000 total target compensation \| Full benefits package

• PTI is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.*

Pay: $80,000\.00 \- $100,000\.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person