Marketing Operations Coordinator

About This Role

Job title: Marketing Operations Coordinator Function: Marketing Location: Santa Barbara, CA (hybrid) Job type: Full\-time Salary: $75,000 \- $85,000 Depending on experience

To apply for this role, please send your resume and cover letter to [email protected]

Role Summary The Marketing Operations Coordinator owns lifecycle and campaign marketing across email, SMS, paid, and social channels — driving strategy, execution, and performance optimization. This role sits at the intersection of creative, data, and cross\-functional collaboration, ensuring cohesive and effective brand messaging across all touchpoints.

In addition to hands\-on campaign work, this role owns project management and cross\-functional coordination across marketing, product, ecommerce, and external partners — ensuring campaigns are delivered on time and aligned with business priorities. The role is also responsible for protecting the voice of the brand: guiding and writing copy across all channels, including email, SMS, paid ads, product descriptions, website, and social media.

Responsibilities

Email, SMS \& Paid Media

Campaign Strategy \& Execution

• Own briefing and execution of all email, SMS, and paid campaigns across product launches, restocks, and key business moments
• Develop campaign angles, messaging frameworks, and creative direction based on product priorities and performance insights
• Write all customer\-facing copy across email, SMS, and paid ads, ensuring consistency in brand voice

Paid Media Management

• Maintain visibility into paid campaign status, ensuring assets, links, and deliverables are completed on schedule
• Prepare paid ad concepts, including multiple copy variations and creative angles for each campaign
• Track and document creative feedback, applying learnings to future iterations
• Coordinate with cross\-functional partners to ensure timely launch execution

Email \& SMS Planning

• Build and inform the monthly email calendar using performance data (revenue per recipient, launches, restocks)
• Lead weekly email briefing meetings with clear direction on content, design, and messaging
• Align SMS calendar with email strategy and manage approvals with external partners

QA \& Launch Execution

• Own test send approvals and final QA process for all email and sms campaigns
• Communicate upcoming launches to internal teams, ensuring alignment on timing, assets, and outstanding deliverables

Lifecycle \& Flows

• Manage lifecycle marketing flows, including auditing existing journeys and identifying opportunities for optimization
• Develop new flow concepts (creative \+ copy), iterate with partners, and oversee launch execution
• Introduce testing strategies across subject lines, personalization, and content to create tailored subscriber experiences
• Continuously refine briefing processes and campaign workflows to improve efficiency and output quality

Project Management \& Cross\-Functional Leadership

• Own end\-to\-end project management across marketing campaigns, ensuring timelines, deliverables, and dependencies are clearly defined and met
• Guide quarterly planning sessions and maintain the master marketing calendar with visibility across all teams
• Coordinate across marketing, product, ecommerce, creative, and external agencies to align on priorities and execution
• Lead and document recurring team meetings, tracking action items and ensuring follow\-through
• Proactively identify gaps, blockers, and timeline risks, and drive solutions to keep projects on track

Holiday \& Promotional Campaigns

• Lead briefing and execution of marketing flows, campaigns, and on\-site messaging during key promotional periods
• Ensure all customer\-facing messaging (email, SMS, website, popups) is aligned and up to date
• Conduct competitive research to inform campaign strategy and positioning

Brand \& Campaign Strategy

• Own and maintain the marketing calendar, aligning all channels across timelines and launches
• Define seasonal product positioning and work directly with designers and creative team to develop campaign WHY / HOW / WHO
• Translate product strategy into cohesive campaign messaging and storytelling
• Write product copy at scale (60\+ PDPs per season), ensuring alignment with brand voice and merchandising strategy
• Instill SeaVees’ brand mission, product, and purchasing process into clear, welcoming language with a conversational, human voice

Ecommerce

• Write and manage all on\-site marketing copy, including homepage and promotional banners
• Optimize website support content to improve customer experience and reduce friction

Reporting \& Analytics

• Lead monthly reporting across PR and influencer ShopMY channels, translating performance into clear insights
• Partner with internal and external teams to gather data and build performance recaps
• Work with the ecommerce team to analyze paid media traffic/sales, social/PR/influencer impact, and email/SMS performance
• Use insights to inform campaign strategy, content direction, and testing opportunities

Strategy, Innovation \& Growth

• Stay up to date on the latest marketing best practices and emerging trends to surface new ideas and opportunities for growth
• Identify performance opportunities across paid, email/SMS, social, and PR channels
• Develop and implement testing strategies (subject lines, personalization, content, etc.)
• Support Head of Marketing in gathering and analyzing metrics from internal and external sources to build monthly marketing decks

Qualifications

• Marketing copywriting experience preferred (but not required)
• Hands\-on experience with Klaviyo or similar email/SMS platform preferred
• Already using AI tools like Claude in your day\-to\-day work
• Relentlessly curious — you don’t settle for surface\-level understanding; ready to become an expert on everything SeaVees and shoes
• Self\-directed and resourceful. You don't wait around to be told what to do
• Self\-starter, comfortable with ambiguity and able to juggle multiple priorities under tight deadlines
• Impeccable briefing skills with strong written and verbal communication and a proven track record of effective collaboration
• Strong communicator. You can brief a designer, manage an agency relationship, and present results to a founder
• Excellent time management and organizational skills

Pay range: $75k\-$85k · Depending on Experience

To apply for this role, please send your resume and cover letter to [email protected]

Pay: $75,000\.00 \- $85,000\.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Work Location: Hybrid remote in Santa Barbara, CA 93101