Marketing Operations and Events Manager

About This Role

Looking to join a Great Place to Work Employer and become a valued member of our growing team? At SmartBank, we're not just offering a job; we're inviting you to be a part of a culture built on excellence.

At SmartBank, our benefits package is designed to enhance your life. You'll enjoy medical, dental, vision, life, and disability insurance, as well as a 401(k) plan with a 4% employer match. Our generous paid time off (PTO), SmartFlex Days, and 11 Paid Company Holidays promote work\-life balance. Engage in paid community involvement, enjoy company apparel, and access tuition reimbursement for your growth.

About Us

SmartBank is rooted in our core values: Acting with Integrity, Being Enthusiastic, Creating Positivity, Demonstrating Accountability, and Embracing Change. Our team lives and breathes these values to fulfill our core purpose: creating "WOW" experiences for our clients. For over 15 years, we've been delivering on this purpose in Tennessee, Alabama, and Florida, and we're continuously expanding our reach. Our team is empowered to care for our clients and actively participate in the communities we serve. At SmartBank, we prioritize individual needs, set high expectations, and celebrate achievements – that's the SmartBank way.

Our Marketing Operations and Events Manager will be responsible for:

Overseeing the day\-to\-day execution of marketing operations for the bank, ensuring consistency, efficiency, and brand alignment across all markets. This role manages marketing budgets and expense tracking, coordinates client communications and promotional initiatives, and leads the planning and execution of events, sponsorships, and community engagement activities.

Serving as a key operational partner to the Corporate Marketing Director and Market Leadership teams, this position ensures that all marketing materials, communications, and events are delivered with excellence, reflect SmartBank’s brand standards, and support business development objectives.

Major Duties and Responsibilities

• Core Values \& Culture Commitment:*

• Demonstrates SmartBank’s Core Values and Core Purpose in all aspects of the role.
• Embraces and reflects the SmartBank Way by Acting Smart, Looking Smart, and Being Smart.
• Assumes other responsibilities as designated by the Corporate Marketing Director.
• Perform other duties as assigned.

• Marketing Operations \& Brand Management*

• Oversees the production, ordering, and distribution of marketing collateral, ensuring brand consistency, quality, and availability across all markets.
• Manages relationships with approved vendors, print partners, and apparel providers to ensure cost efficiency and adherence to brand standards.
• Maintains accurate inventory levels of marketing and branch materials.
• Coordinates with branch and market leadership to ensure appropriate use and distribution of materials.

• Marketing Communications \& Campaign Execution*

• Coordinates and executes client communications including e\-blasts, mailings, and operational notices.
• Manages communication support for branch operations including schedules, updates, and signage.
• Assists in delivery of corporate communications and executive messaging.

• Events, Sponsorships \& Community Engagement*

• Leads planning and execution of marketing events, sponsorships, and community initiatives.
• Serves as a liaison to Market Leaders for event coordination and support.
• Manages logistics including timelines, vendors, and onsite execution.

• Budgeting, Expense Management \& Reporting*

• Tracks and manages marketing budgets and event expenses.
• Reconciles transactions and maintains accurate reporting records.
• Provides reporting insights to leadership.

Position Requirements and Qualifications

Education

• Bachelor’s degree in Marketing, Business, or related field preferred.

Knowledge, Skills, and Abilities

• Strong interpersonal and organizational skills.
• Ability to apply knowledge and sound judgment in decision\-making using established guidelines.
• Proficient level of computer competency including Microsoft Windows (Word, Excel, Outlook),
• Strong written and oral communication skills.
• Detail oriented and ability to function in a team environment.
• Demonstrates ability to maintain a positive attitude.
• High level of integrity
• Able to maintain regular and predictable attendance.
• Willing to accept new ideas and methods and be agreeable to change.
• Must possess the ability to handle multiple tasks simultaneously, with frequent interruptions.
• Self\-starter.
• Must be able to able to prioritize and organize daily workflow.
• Strong relationship management and business development/sales skills.
• Thorough knowledge of bank products and services.

Work Conditions

• Able to routinely stand, sit, bend and stoop.
• Frequently and regularly required movements using wrists, hands, and/or fingers.
• Average, ordinary, visual acuity necessary to prepare and inspect documents or products and operate machinery.
• Ability to hear average or normal conversations and receive ordinary information.
• May be required to travel to training sessions or meetings.