Marketing Operations Manager (North America)

About This Role

Marketing Operations Manager (North America)

Location: PLAYA VISTA, CA

Work Arrangement: Hybrid (remote \+ on\-site)

Employment Type: Full\-time

Reports to: VP of GTM

Experience: 5\+ years

Position Overview

Manage and scale marketing operations for Smilegate's North America publishing organization across upcoming AAA titles, driving operational excellence through campaign operations, asset governance, vendor management, marketing systems, and cross\-functional execution.

Key Responsibilities

Campaign Execution \& Workflow Management

• Build and maintain scalable campaign operations frameworks to improve execution efficiency across global marketing teams.
• Drive end\-to\-end campaign setup, timeline tracking, and performance reporting to ensure visibility across cross\-functional teams.
• Manage enterprise project management tools (e.g., Jira) and approval workflows to streamline daily marketing operations and campaign delivery.
• Develop standardized GTM workflows, campaign checklists, and storefront operational guidelines to improve execution consistency.
• Coordinate cross\-functional timelines across brand, performance, and creative workstreams to keep product launch beats on track.

Asset Trafficking \& Vendor Coordination

• Own marketing asset trafficking, localization routing, approval workflows, and delivery processes for creative assets (trailers, key art, digital banners).
• Maintain centralized asset libraries, version control standards, and distribution governance across internal teams and external partners.
• Coordinate asset intake from global creative teams and ensure timely distribution to external media and publishing partners.
• Manage day\-to\-day vendor and agency operations, including onboarding, contract administration, purchase orders, and invoice coordination.
• Partner with Brand and Performance Marketing managers to align agency scopes of work (SOW) and ensure operational deliverables are met.

Qualifications

• 5\+ years of marketing operations, campaign management, or project management experience within the gaming, entertainment, or tech industries.
• Proven track record of managing multi\-team campaign tracking frameworks and high\-volume asset workflows.
• Hands\-on proficiency in project management platforms (e.g., Asana, Monday.com, Jira) with experience setting up campaign workflows.
• Experience managing agency and vendor onboarding, contract administration, purchase orders, and invoice workflows.
• Strong organizational skills with a demonstrated ability to establish standardized workflows, controls, and clear operating guidelines.
• Excellent business English communication skills.

Preferred Qualifications

• Experience working with global publishing organizations or Asian game publishers.
• Korean language proficiency is a plus.

Compensation \& Benefits

• Base salary range: $143,000 \- $185,000 annually
• Incentive compensation
• Competitive benefits (401(k) with company match, medical/dental/vision, life insurance, long\-term disability)
• Hybrid Work (remote \+ on\-site)