Fleet Market Requirements Manager - Fleet Sales Operations

About This Role

The Fleet Market Requirements – Fleet Sales Operations Manager is responsible for leading the fleet product planning and market requirements function across Chrysler, Jeep, Dodge, and Ram. This role ensures that fleet product offerings, specifications, and timing align with market demand, customer needs, and enterprise profitability, volume, and share objectives.

This leader will drive the voice of the fleet customer across the organization, influencing product development, engineering, brand, and commercial teams to deliver competitive, customer\-focused solutions that improve safety, productivity, efficiency, and sustainability.

The ideal candidate is a strategic and execution\-focused leader with deep automotive or fleet experience, strong cross\-functional influence, and the ability to translate customer needs into actionable product and business outcomes.

Key Responsibilities

• Fleet Product Strategy and Market Requirements Leadership
• Lead the development and execution of fleet product requirements across all brands and segments
• Represent the voice of the fleet customer across Commercial, Government, Rental, and Mobility channels
• Drive alignment of fleet product strategy with long range planning (LRP), volume targets, and profitability objectives
• Identify and prioritize opportunities to enhance competitiveness through product, packaging, and feature improvements
• Partner closely with Sales Operations to ensure product strategies translate into executable programs, order intake, and revenue realization
• Support prioritization of fleet opportunities across brands and segments to maximize volume, share, and profitability outcomes
• Code Guides, Product Launch, and Go\-To\-Market Execution
• Lead fleet input, review, and validation of model year code guides across all brands
• Oversee development and approval of fleet\-only options and packages (LPOs)
• Ensure accurate and timely communication of model year changes and What's New updates
• Lead fleet product content for go\-to\-market activities including launches, field presentations, FMC engagement, and key customer meetings
• Partner with marketing to develop customer\-facing product materials and positioning
• Develop clear “Why Buy” messaging, competitive advantages, and product positioning to equip sales teams, FMCs, and dealers with compelling value propositions that drive customer engagement, conquest, and order conversion
• Head of Fleet Market Requirements – Fleet Sales Operations
• Ensure code guides are delivered on time and aligned with VOIM, ordering systems, and downstream systems to enable timely order intake across all channels
• Market Intelligence and Competitive Analysis
• Analyze competitive products, trends, and emerging technologies with emphasis on ADAS, telematics, and alternative propulsion
• Consolidate and action feedback from field teams, customers, and industry events
• Identify product gaps and opportunities to improve fleet share, conquest, and customer retention
• Provide insights to support pricing, packaging, and feature strategy
• Convert competitive insights and market intelligence into actionable “Why Buy” messaging, differentiators, and sales enablement content to strengthen positioning and improve win rates across all fleet channels
• Identify and communicate competitive gaps that require pricing, incentive, or program actions in partnership with Sales Operations and Finance
• Product Development and Engineering Alignment
• Define fleet\-specific product requirements and specifications across all vehicle lines
• Serve as the primary escalation point with product development, engineering, and brand teams
• Influence product timing, content decisions, and prioritization to meet fleet needs
• Ensure alignment between product readiness, code guides, VOIM, and ordering systems to enable seamless order intake and execution
• Ensure closed\-loop feedback from field performance, recalls, and customer experience is incorporated into future product improvements
• Cross\-Functional Leadership and Governance
• Lead engagement with key cross\-functional teams including Brand, Engineering, Supply Chain, Finance, Marketing, and Sales
• Represent fleet in critical forums including Decision Team Meetings, Launch Reviews, Code Guide Reviews, Monroney Reviews, COPS, and Program Management meetings
• Drive accountability across teams to ensure product actions progress efficiently through approval, testing, and implementation
• Support alignment with regulatory and compliance requirements impacting fleet
• Act as the escalation owner for fleet product gaps, timing risks, and cross\-functional misalignment impacting sales execution
• Documentation, Communication, and Reporting
• Oversee development and communication of product bulletins and planning updates impacting fleet
• Ensure consistent and accurate communication of product changes across all stakeholders
• Lead preparation and delivery of executive\-level product updates and presentations
• Support fleet leadership with insights on product readiness, risks, and opportunities
• Team Leadership and Organizational Management
• Lead, develop, and manage the Market Requirements team across Chrysler, Jeep, Dodge, Ram, and supporting roles
• Establish clear priorities, deliverables, and performance expectations for the team
• Drive a culture of accountability, collaboration, and continuous improvement
• Manage project timelines, deliverables, and cross\-functional coordination

Requirements

Basic Qualifications

• Bachelor's degree in Business, Engineering, Marketing, or related field
• 10\+ years of experience in automotive, fleet, product planning, or related functions
• Proven experience working cross\-functionally with product development, engineering, and commercial teams
• Strong understanding of fleet sales channels including Commercial, Government, and Rental
• Experience with product planning processes, code guides, and vehicle lifecycle management
• Strong leadership, communication, and stakeholder management skills

Preferred Qualifications

• Experience leading product or market requirements teams in a commercial or fleet environment
• Deep knowledge of fleet customer needs, second stage manufacturing, and upfit requirements
• Familiarity with ADAS, telematics, alternative fuels, and regulatory trends
• Experience supporting long range planning (LRP) and product strategy development
• MBA or advanced degree