Marketing Operations Lead

Marketing Operations Lead

Location: Northborough, MA

Schedule: Hybrid | 3 Days Onsite, 2 Days Remote

A growing and innovative dental compliance and infection control company is seeking a Marketing Operations Lead to play a critical role in driving the day-to-day execution, organization, and effectiveness of its marketing function. This is an ideal opportunity for a highly organized marketing professional who enjoys improving processes, managing cross-functional initiatives, supporting sales and channel partners, and ensuring marketing programs run smoothly from start to finish.

This role sits at the center of the marketing organization and works closely with marketing, commercial operations, sales, quality, finance, agencies, vendors, and dealer partners. The ideal candidate is someone who thrives in a fast-paced environment, enjoys taking ownership, and wants the opportunity to contribute to meaningful initiatives, including a multi-brand rebrand and website migration effort.

Responsibilities:

• Lead, monitor, and optimize customer subscription programs while identifying opportunities to improve engagement and performance
• Manage product sample programs, coordinating with internal departments and external partners to ensure successful execution
• Partner with Brand Leads and the broader marketing team to support promotional campaigns and channel initiatives
• Serve as a liaison between Marketing, Commercial Operations, and Sales to ensure alignment across go-to-market activities
• Coordinate internal communications regarding program launches, marketing updates, and upcoming events
• Ensure marketing materials comply with brand, regulatory, and quality standards
• Administer marketing technologies including CRM systems, marketing automation platforms, and asset management tools
• Develop and maintain dashboards, reporting, and performance metrics to measure program effectiveness and ROI
• Identify opportunities to streamline workflows and improve operational efficiency across marketing and commercial teams
• Create, maintain, and document standard operating procedures (SOPs) for recurring marketing activities
• Manage marketing assets, documents, packaging files, images, and collateral through review and approval processes
• Support document control and ensure current materials are properly maintained and distributed throughout the organization
• Respond to dealer and distributor marketing requests and provide approved marketing assets and collateral
• Conduct audits of dealer websites to ensure product information, imagery, and messaging remain accurate and current
• Coordinate updates and corrections with dealer partners when inaccuracies are identified
• Maintain dealer-facing resource libraries and partner portals
• Track marketing budgets, process invoices, and collaborate with finance on spending oversight
• Manage relationships with print vendors, promotional suppliers, agencies, and other marketing service providers
• Support website content updates and assist with content migration efforts related to a multi-brand rebrand initiative
• Coordinate stakeholder reviews and approvals for website content and marketing materials
• Support trade show and event execution by coordinating internal teams, agencies, vendors, promotional items, and event collateral

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or equivalent professional experience
• 3+ years of experience in Marketing Operations, Marketing Coordination, Marketing Programs, or a related role
• Hands-on experience managing website content within WordPress
• Experience working with CRM platforms and marketing technology tools
• Strong proficiency with Microsoft 365, including Excel, Outlook, Teams, and Word
• Experience creating reports, dashboards, and performance tracking metrics
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Exceptional attention to detail and ability to identify inconsistencies across content and materials
• Strong verbal and written communication skills
• Ability to work independently while effectively collaborating across multiple departments
• Experience coordinating projects involving multiple stakeholders, timelines, and deliverables

Preferred Qualifications:

• Experience supporting sales organizations, dealer networks, distributors, or channel partners
• Experience with HubSpot, Microsoft Dynamics CRM, Salesforce, or similar platforms
• Familiarity with marketing automation tools and campaign reporting
• Experience using project management platforms such as Asana, Monday.com, or similar tools
• Working knowledge of Canva, Adobe Acrobat, and other marketing design tools
• Experience with document control systems or regulated content approval processes
• Previous involvement in a corporate rebrand, website migration, or large-scale asset management initiative
• Manufacturing, healthcare, dental, medical device, or other regulated industry experience
• Strong eye for brand consistency and visual detail

What We're Looking For:

• A proactive self-starter who enjoys taking ownership and making things happen
• Someone who loves bringing order, structure, and process to complex projects
• A highly organized professional who can successfully manage competing priorities and stakeholders
• A collaborative team player who can build strong relationships across departments
• A detail-oriented individual who takes pride in producing high-quality work
• Someone who enjoys improving processes and finding more efficient ways to support the business
• A marketing operations professional who wants to make a visible impact and grow with an expanding organization

If you're looking for an opportunity where you can combine marketing operations, project coordination, reporting, process improvement, and cross-functional collaboration while helping drive a growing organization's success, we'd love to connect.