Marketing Operations & Lead Strategy Manager

About This Role

Together Design \& Build is seeking a highly driven Marketing Manager who can oversee our digital marketing, local outreach, vendor relationships, and lead\-generation pipeline. This role includes managing a small team of appointment setters, optimizing marketing spend, and building strong referral networks across Austin.

Core Responsibilities

Digital \& Performance Marketing

• Knowledge how to Run and optimize paid ad campaigns (Google, Facebook/Instagram, TikTok, YouTube).
• Must understand SEO, website design/management, and organic lead flow, without needing to execute the technical tasks.Manage social media content, branding, and audience engagement.
• Track leads from every marketing platform and monitor performance.

Lead Management \& Appointment Setting

• Track leads — Communicate with project managers to understand what is needed to close each sale, and ensure the appointment\-setting team follows up with the right offer or information to convert the lead into a closed project. Work proactively to increase the appointment\-to\-close ratio using any tools or strategies necessary
• Manage and train appointment setters to improve conversion rates.
• Ensure leads are followed up properly, and appointments are closed efficiently.
• Shift marketing budget across platforms based on performance and ROI.

Marketing Operations \& Budgeting

• Create and manage a monthly marketing budget based on the company's sales goals.
• Track every platform: cost, leads generated, cost\-per\-lead, and results.
• Continually search for new platforms, vendors, and strategies to generate leads.

Local Outreach \& Community Marketing

• Plan events in our showroom (DJ, food, open house events, etc.).
• Build relationships and referral partnerships with: Architects, engineers, adjusters, insurance companies, title companies, realtors, lenders, HOA boards, CPAs, inspectors, designers, trades (plumbing, electrical, HVAC), property managers, flooring/cabinet suppliers, restoration companies, surveyors, short\-term rental managers, franchise groups, and more
• Creative Flyers – Monthly promotions \& holiday campaigns \- Not required to execute personally — only to oversee and ensure completion
• Create new relation with B2B \- City of Austin, Target, Walmart, (Commercial remodeling)
• Oversee referral systems so the phone team executes the outreach – you manage the process.
• Visit schools, universities, and community programs to promote the brand (banners, sponsorships, games).
• Create seasonal promos, holiday flyers, and monthly marketing collateral (delegate work to designers/creatives).

Client Retention \& Upsell Marketing

• Follow up with old clients, create promotions, and increase repeat projects.
• Ensure no lead or client is forgotten; monitor CRM, call logs, and project follow\-ups.
• Communicate with project managers to understand how marketing can support closing more jobs.

Content \& Creative

• Send photographers to projects, review content, and ensure it is edited and branded correctly \- Not required to execute personally — only to oversee and ensure completion

Team Leadership

• Manage and motivate the appointment\-setting team.
• Organize tasks, track performance, and help the team improve monthly results.

Requirements

• Experience in digital ads, SEO, Website, analytics, and social media management.
• Strong understanding of lead funnels, conversion, and ROI optimization.
• Experience in event marketing or community outreach.
• Organized, proactive, independent, and results\-focused.
• Leadership ability — able to manage and guide a small team.
• Local to Austin.

Work Location: In person

Pay: From $22\.00 per hour

Work Location: In person