Marketing Operations Manager

Job Overview

We are seeking an experienced, hands-on Marketing Operations Manager to oversee the systems, processes, analytics, budgets, and resources that support our marketing efforts.

Reporting to the CMO, this role serves as the operational backbone of our marketing function, ensuring our technology, data, workflows, and internal and external resources work together efficiently and effectively.

The ideal candidate combines strong technical and analytical capabilities with excellent communication, project management, and marketing judgment. They understand the full marketing ecosystem, can distinguish strong creative and messaging from mediocre work, and know how to translate business objectives into well-executed marketing initiatives.

This is a collaborative, roll-up-your-sleeves position for someone who enjoys solving problems, improving processes, and creating accountability across multiple brands and departments.

Responsibilities and Essential Duties

Marketing Technology & Systems Management

• Serve as the primary marketing-side administrator and operational lead for HubSpot, including CRM structure, data governance, pipelines, segmentation, workflows, automation, reporting, and documentation.
• Manage and optimize the marketing technology ecosystem, including HubSpot, Asana, Google Analytics, Google Business Profile, Crazy Egg or similar behavioral analytics tools, and other marketing platforms.
• Coordinate with IT, Revenue Management, Guest Experience, and system administrators to support integrations and data flows between property management systems (such as Guesty), booking engines, and marketing platforms.
• Evaluate and improve website conversion tracking, abandoned-booking recovery opportunities, and marketing automation.
• Identify opportunities to consolidate tools, improve system utilization, and reduce unnecessary costs or duplication.
• Establish quality assurance, testing, training, and documentation standards for marketing-related systems and workflows.

Marketing Budget, Project & Resource Management

• Manage the marketing operating budget, tracking expenditures, commitments, forecasts, and performance against approved plans.
• Coordinate marketing projects and campaigns across multiple brands, ensuring clear priorities, ownership, deadlines, and deliverables.
• Oversee day-to-day workflow management in Asana, including project intake, resource allocation, task assignments, and progress reporting.
• Coordinate internal team members, creative agencies, freelancers, technology partners, and other external vendors.
• Review deliverables for accuracy, brand consistency, creative quality, and alignment with marketing objectives before launch.
• Identify capacity constraints, competing priorities, and execution risks, recommending practical solutions to keep work moving.
• Support vendor evaluations, scopes of work, and accountability for contracted services.

Marketing Data, Analytics & Attribution

• Establish and maintain reliable marketing performance dashboards and reporting across brands, markets, campaigns, and channels.
• Monitor guest acquisition, direct booking performance, owner lead generation, conversion rates, and other marketing KPIs.
• Maintain campaign tracking standards, including UTMs, lead source attribution, CRM data quality, and conversion measurement.
• Analyze guest reservation and marketing data to improve segmentation, targeting, repeat bookings, and lifecycle communications.
• Partner with Revenue Management and Finance to assess marketing effectiveness, acquisition costs, and return on investment.
• Identify trends, data inconsistencies, performance gaps, and opportunities for optimization.
• Translate complex data into clear, actionable insights and recommendations for marketing leadership.

Process Optimization & Lifecycle Management

• Map, document, and continuously improve marketing-related processes supporting both guest and property owner acquisition.
• Develop and optimize HubSpot workflows for lead capture, qualification, nurturing, handoffs, follow-up, and reporting.
• Support guest lifecycle marketing, including pre-stay, post-stay, repeat booking, and re-engagement opportunities.
• Partner with Business Development to strengthen owner lead management, pipeline visibility, follow-up automation, and marketing-to-sales handoffs.
• Establish standards for CRM usage, data entry, documentation, and tracking meaningful guest and owner interactions.
• Develop standard operating procedures (SOPs), training resources, and repeatable processes that support growth across brands and markets.
• Identify opportunities to automate manual tasks, improve response times, and reduce operational friction.

Cross-Functional Collaboration & Marketing Enablement

• Serve as a key liaison between Marketing, IT, Revenue Management, Guest Experience, Business Development, and external partners.
• Coordinate marketing requirements for shared technology platforms and cross-departmental initiatives.
• Work with Guest Experience and Revenue Management to identify booking conversion opportunities, guest behavior trends, and actionable feedback.
• Partner with Business Development and local market leadership to support owner acquisition and onboarding communications.
• Communicate priorities, timelines, dependencies, and results clearly to stakeholders at all levels.
• Help establish a culture of accountability, continuous improvement, and informed decision-making.
• Support the CMO in translating strategic priorities into coordinated, measurable execution.

Minimum Qualifications

• Bachelor's degree in business, marketing or equivalent experience.
• 5+ years of experience in marketing operations, marketing technology, marketing analytics, or a closely related role.
• Hospitality industry experience required, preferably within vacation rentals, hotels, resorts, or property management.
• Demonstrated experience administering and optimizing HubSpot or a comparable CRM and marketing automation platform.

Knowledge/Skills/Abilities (KSAs)

• Strong understanding of marketing technology, data integrations, automation, attribution, and digital analytics.
• Proficiency with project management and collaboration platforms such as Asana and Slack.
• Working knowledge of Google Analytics (GA4), Google Business Profile, behavioral analytics tools such as Crazy Egg, and website conversion optimization.
• Familiarity with creative and collaboration tools such as Figma and Adobe Creative Suite; production-level design expertise is not required.
• Strong project management, organizational, budgeting, and resource coordination skills.
• Ability to assess the quality and effectiveness of marketing content, messaging, design, and campaign deliverables.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across technical, creative, and operational teams.
• Strong analytical and problem-solving abilities, with exceptional attention to detail and follow-through.
• Ability to manage multiple priorities and stakeholders in a fast-paced, multi-brand environment.
• Comfortable working independently, taking initiative, and remaining accountable for results.
• Knowledge of SEO, paid media, email marketing, website optimization, and omnichannel campaign execution a plus.
• Familiarity with vacation rental distribution channels, direct booking strategies, and revenue management concepts a plus.

Other Relevant Experience

• Experience with vacation rental property management systems such as Guesty and booking platforms such as HomeRunner.
• Experience managing guest lifecycle marketing, abandoned-booking recovery, and CRM-based segmentation.
• Experience supporting owner acquisition, business development pipelines, or B2B lead generation.
• Experience coordinating external agencies, contractors, and distributed marketing resources.
• Experience building executive dashboards, standard operating procedures, and scalable marketing processes.

Pay: $90,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Remote