Marketing Operations Specialist

Van Syckle Group is a sales training and coaching firm in Virginia Beach. We sell to business owners and sales leaders. Our sales happen in conversations, not shopping carts: a founder finds us, books a meeting, and decides after meeting me. I record the videos and make the final calls. I spend about one hour a week on marketing, and I want it to stay that way. That means I need one person who owns marketing operations, ships work from a written brief without needing a meeting, and tells me what the data is saying. This is a local role. Most of the work is remote, but I want someone in Hampton Roads who can come to our Virginia Beach office about twice a month: a monthly planning session, and occasional video shoot days or events.

WHAT YOU'LL OWN - Publishing and scheduling: social, YouTube, blog, email newsletter - ActiveCampaign: automations, lead scoring, list hygiene - GA4 conversion tracking, UTMs and website updates - Meta ads when we relaunch (paused until tracking is live) - Managing our video editor and any one-off specialists - A weekly read on what you're seeing: three lines in a Monday scorecard covering what worked, what didn't, and one thing you'd test next, with the number that would prove it right or wrong. I make the final call, but I want your read every week.

WHAT YOU'RE ACCOUNTABLE FOR - Day 30: GA4 conversion tracking and UTMs live and verified. Weekly content ships on schedule without me approving each piece. - Day 60: Leads counted from each channel: social, YouTube, email, website, ads. - Day 90: Cost per lead known. Booked conversations from marketing visible in ActiveCampaign. - Ongoing: 100% of weekly content published on schedule. One tested recommendation a week. HOW

THE WORK RUNS Every week you get a written brief in a shared Drive folder. Each task has a clear definition of done. Every Monday the results get checked in the data. "I did it" isn't the standard. "It shows up in the numbers" is.

YOU'RE A FIT IF - You've personally set up GA4 conversion events, not just read the reports. - You've built ActiveCampaign automations from scratch. - You've run Meta lead generation campaigns for a service business (B2B, consulting, coaching, professional services, agency or SaaS) and can show results. - You have opinions about what's working and you back them with numbers, not hunches. - You tell me something's broken before I find it. - You live in Hampton Roads and can be in Virginia Beach about twice a month.

YOU'RE NOT A FIT IF - Your experience is mainly e-commerce (optimizing for purchases and ROAS). We sell a service through conversations, not products through a cart. - You need a weekly call to know what to do. - You'd rather be told step by step than think it through. PAY $25 to $35 per hour, about 30 to 35 hours per month to start. This is a part-time contract role. Where you land depends on what you show us: - $25 to $28/hr: You execute well from a brief. Strong in at least two of GA4, ActiveCampaign and Meta Ads, and comfortable learning the third. - $29 to $32/hr: You're strong in all three and have built lead generation systems for a service business, with results you can show. - $33 to $35/hr: All of the above, plus a track record of changing strategy because of what the data showed. Your starting rate is set after a paid trial. Hit the Day 90 goals and we review your rate and hours.

HOW WE HIRE 1. Apply with your resume and answer the screening questions, including the links. 2. Shortlisted candidates do a paid trial: set up one GA4 conversion event and build UTMs on three links, then send one paragraph on what you noticed and what you'd fix next. 3. A 45-minute in-person meeting at our office. Bring a laptop and be ready to show real work: an ad account, CRM or GA4 property you've worked in. In the first 10 minutes, you'll sketch how you'd get a founder from first seeing us to booking a meeting with me. All case studies must be your own work. If you were part of a team, tell us exactly what your part was. That's a plus, not a minus.

Pay: $25.00 - $35.00 per hour

Expected hours: 4.0 – 5.0 per week

Application Question(s):

• Type the words "Monday scorecard" to show you read the full post.
• Link to a short case study of a lead generation system you built or fixed for a service business: the problem, what you did, and the result with a number. A Google Doc or PDF link is fine.
• Link to a screenshot of a GA4 conversion setup or ActiveCampaign automation you built. Blur client names.
• Link to a video under 3 minutes (Loom or similar), camera on, unscripted, answering:

• How would you confirm a GA4 conversion event is actually firing?
• When did you catch something broken before the client did?
• When did something in the data change a client's strategy?
• What do you need in a brief to do your best work?

• Have you run lead generation for a service business, not e-commerce?

Work Location: Hybrid remote in Virginia Beach, VA 23462