Sales & Marketing Operations Manager

About This Role

Sales \& Marketing Operations Manager

• Nonprofit Education Technology Sector*

Position Overview

This role will drive revenue growth through direct sales execution (70%) supported by marketing operations (30%). You'll own sales of LearnWorld LMS courses, develop B2B partnerships, execute direct sales at conferences and career fairs, and lead Member/Emerging Member recruitment. You'll also build and optimize marketing funnels, manage campaigns, and leverage automation to support your sales efforts. This position reports directly to the Founder/CEO and is responsible for generating revenue through relationship\-building and strategic selling that aligns with our mission and values\-based approach.

Core Responsibilities

• LearnWorld LMS Sales \& Direct Course Sales

Drive individual course sales and full program enrollments through the LearnWorld platform. Build relationships with prospective learners, conduct consultative sales conversations, and close deals. Optimize pricing strategies and promotional approaches to maximize course revenue.

• B2B Sales \& Partnership Development

Identify, prospect, and close B2B partnerships with organizations that can benefit from our courses and tools. Develop partnership proposals, negotiate contracts, and manage the sales cycle from initial contact through contract signature. Build long\-term relationships that generate recurring revenue.

• Direct Sales at Conferences \& Career Fairs

Represent the organization at 4\-6 conferences and career fairs annually. Staff booths, conduct product demonstrations, capture leads, and close sales on\-site. Follow up with leads post\-event to convert interest into revenue.

• Member \& Emerging Member Recruitment (2026 Launch)

Lead sales and recruitment efforts for Member and Emerging Member programs launching in 2026\. Build relationships with prospective members, articulate value propositions, conduct enrollment conversations, and close membership sales. Balance transactional efficiency with relational community\-building.

• Marketing Operations \& Funnel Optimization (Supporting Function)

Build and optimize sales funnels, create email campaigns, manage marketing automation, and analyze conversion metrics to support your sales efforts. Use marketing operations to generate qualified leads and warm prospects for your direct sales activities.

• Market Channel Strategy \& Revenue Analytics

Recommend optimal market channels and positioning strategies for specific courses and tools based on your direct sales experience and market feedback. Track sales metrics, analyze performance data, and provide revenue forecasting and reporting.

• CRM \& Sales Technology Management

Manage CRM systems, sales tracking tools, and marketing technology stack to optimize your sales process. Maintain accurate pipeline data, track customer interactions, and ensure seamless handoffs when needed.

Core Competencies

The ideal candidate will demonstrate strength in the following competencies:

Sales \& Business Development

• Revenue Generation: Proven track record of meeting or exceeding sales targets and generating measurable revenue
• Relationship Building: Natural ability to build trust, establish rapport, and develop long\-term customer relationships
• Consultative Selling: Skill in understanding customer needs and positioning solutions that create value
• B2B Sales: Experience managing complex sales cycles, negotiating contracts, and closing partnership deals
• Conference/Event Sales: Comfortable with face\-to\-face selling, product demonstrations, and capturing leads in event settings

Marketing Operations (Supporting Skills)

• Funnel Building: Ability to create and optimize sales funnels that support your sales process
• Campaign Execution: Experience with email marketing, lead nurturing, and basic marketing automation
• Data Analysis: Comfortable working with sales metrics, conversion rates, and performance data

Nonprofit Sector Understanding

• Mission\-Driven Selling: Understanding of nonprofit sales approaches that balance revenue goals with mission impact
• Resource Efficiency: Ability to achieve results with limited budgets and maximize ROI
• Values\-Based Communication: Skill in authentic selling that reflects organizational mission and connects with mission\-aligned buyers

Personal Effectiveness

• Self\-Direction: Highly motivated and able to work independently with minimal supervision in a fractional/remote capacity
• Results Orientation: Focus on hitting revenue targets and accountability for performance
• Resilience: Comfortable with rejection and able to maintain momentum through the ups and downs of sales
• Adaptability: Able to pivot strategies based on market feedback and customer needs
• Competitive Drive: Natural motivation to win deals, hit targets, and exceed goals

Values Alignment

• Authentic Leadership: Demonstration of humility, self\-awareness, and genuine care for others
• Mission Commitment: Passion for nonprofit education work and values\-based organizational culture
• Collaborative Spirit: Values others' unique gifts and contributions; builds others up rather than competing internally

Required Skills \& ExperienceProfessional Experience

• 5\+ years proven sales experience with documented revenue results
• Nonprofit sales or mission\-driven sales experience strongly preferred \- familiarity with values\-based selling approaches
• Experience in education, nonprofit, or technology sectors preferred
• B2B sales experience required \- demonstrated ability to close partnership deals
• Direct sales experience at conferences, trade shows, or career fairs preferred
• Marketing operations experience helpful but not required \- we can teach the technical tools

Technical Skills

• CRM systems (HubSpot, Salesforce, or similar) \- required
• LMS platform experience helpful (LearnWorld experience a plus)
• Email marketing platforms (Mailchimp, Constant Contact, or similar) \- helpful
• Basic marketing automation and funnel building \- helpful
• Sales analytics and reporting tools
• Proficiency with Google Suite/Microsoft Office

Education \& Certifications

• Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent experience)
• Sales certifications or training programs are a plus

Compensation Structure

This role begins as a fractional position (15\-20 hours/week) with commission\-based compensation, transitioning to base salary \+ commission as revenue sustainability is demonstrated and with board approval.

Pay: $43,952\.30 \- $74,974\.81 per year

Benefits

• Professional development assistance

Experience

• Direct Sales: 3 years (Required)
• Sales with Marketing Strategies: 2 years (Required)

Work Location: Remote