Business Systems Associate Director - Commercial Enablement & Marketing Technology

About This Role

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talented team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels inspired, invested, cared for, valued, and have a strong sense of belonging.

What You Can Expect

The Business Systems Associate Director – Commercial Enablement \& Marketing Technology is responsible for leading the strategy, delivery, and optimization of systems and programs that power the front end of the commercial funnel, including lead generation, digital marketing, sales enablement, content management, and sales training capabilities

This role partners closely with Marketing, Digital, Sales Enablement, and Sales Operations to ensure that commercial systems and processes translate into measurable pipeline generation, improved sales productivity, and enhanced field execution.

The role is accountable for both technology delivery and business outcomes, with a strong focus on adoption, effectiveness, and continuous optimization of commercial capabilities. This includes leading strategic initiatives such as the Sales Enablement platform consolidation.

How You'll Create Impact

Commercial Funnel Systems Ownership

• Supporting the front\-end commercial funnel
• Ensure seamless lead\-to\-opportunity flow, including data integrity, routing, and visibility
• Partner with Sales Operations to drive lead adoption, follow\-up, and conversion

Marketing \& Digital Campaign Enablement

• Partner with Marketing and Digital teams to operationalize multi\-channel campaigns and demand generation programs
• Enable capabilities for: Segmentation and targeting, Campaign execution and tracking, Lead scoring and qualification

Sales Enablement Platform Ownership

• Lead the Sales Enablement transformation program
• Partner with Sales Enablement, and Marketing
• Drive adoption and value realization

Content Management \& Commercial Content Strategy

• Own IT systems and processes supporting commercial content management and distribution
• Establish governance

Sales Training \& Education Enablement

• Partner with Sales Enablement teams to deliver systems
• Enable measurement of: Training completion and engagement, Time to productivity for new hires, Correlation of training to field performance

Commercial Program Execution \& Orchestration

• Support and operationalize key commercial initiatives, including: Product launches, Campaign\-driven growth programs, Territory and go\-to\-market activation efforts
• Act as the bridge between business strategy and system execution, ensuring alignment

Data, Insights \& Funnel Visibility

• Deliver actionable insights across the commercial funnel
• Partner with Data \& Analytics teams
• Provide signals for action, not just reporting, to enable business decision\-making

Delivery Leadership \& Continuous Improvement

• Lead a team responsible for the delivery, support, and enhancement of commercial applications
• Manage backlog and prioritization aligned to business value and commercial impact
• Ensure high system performance, scalability, and reliability
• Drive continuous improvement

Stakeholder Engagement \& Governance

• Build strong partnerships with senior leaders across: Marketing, Sales Enablement, Sales Operations
• Collaborate with Architecture, Security, and Global IT teams

Financial \& Resource Management

• Manage project budgets related to commercial systems and initiatives
• Oversee internal and external resources supporting delivery and operations
• Ensure effective allocation of resources to maximize business impact

What Makes You Stand Out

• Strong business acumen with a focus on commercial outcomes and pipeline impact
• Ability to translate business needs into scalable technology solutions
• Data\-driven mindset with strong analytical and problem\-solving skills
• Excellent communication and stakeholder management skills
• Proven leadership in delivering complex, cross\-functional initiatives
• High degree of ownership, accountability, and execution focus
• Experience with Sales Enablement platforms (e.g., Highspot, Seismic)
• Experience with Salesforce
• Experience with marketing automation and digital campaign tools
• Experience in MedTech or regulated industries

Your Background

• Bachelor’s degree with 6\+ years of relevant experience; or equivalent combination of education and experience
• 5\+ years of experience in IT, Business Systems, or Commercial Applications roles
• Proven experience supporting Marketing, Sales Enablement, or Sales Operations functions
• Experience leading enterprise platform implementations or transformations (e.g., CRM, enablement platforms, marketing technologies)
• Experience managing cross\-functional teams and stakeholders in a matrixed environment
• Strong understanding of commercial processes, digital marketing, and sales workflows

Travel Expectations

• Up to 15%

Expected Compensation \- $160,000\-$200,000 base salary.

EOE