Attribution

Cometly

Cometly

Real-time ad attribution platform focused on connecting ad spend to revenue across Meta, Google, TikTok, and LinkedIn campaigns. Cometly uses server-side tracking to bypass iOS privacy changes and ad blocker interference, giving marketers accurate ROAS data that platform-reported metrics overstate. The server-side approach sends conversion data directly from your backend to ad platforms, which means attribution works even when browser cookies are blocked. For paid media teams running multi-platform campaigns, Cometly provides the clearest view of which ads and creatives generate revenue, not just clicks. The tool integrates with Shopify, Salesforce, HubSpot, and Stripe for revenue matching. Setup takes under an hour for most implementations. Pricing starts at $199/month, making it the most affordable dedicated attribution tool on this list. The limitation is scope: Cometly focuses on paid media attribution, not full-funnel multi-touch attribution across organic, content, and sales touchpoints.

Quick Facts

Best For Paid media teams that need accurate ad attribution across platforms without relying on pixel-based tracking
Pricing $199+/mo
Category Attribution
Website https://www.cometly.com

Pros

  • Server-side tracking bypasses iOS privacy restrictions
  • Real-time attribution across major ad platforms
  • Most affordable dedicated attribution tool

Cons

  • Focused on paid media, not full-funnel attribution
  • Less depth on B2B journey mapping than Dreamdata
  • Newer company with evolving feature set

Frequently Asked Questions

RevOps tech stack map showing CRM, marketing automation, revenue intelligence, data enrichment, BI, and sales engagement platforms

How much does Cometly cost?

Cometly pricing: $199+/mo. Most Attribution tools require annual contracts for the best rates. Request a custom quote based on your team size and usage needs.

Is Cometly right for my team?

Cometly is best for: Paid media teams that need accurate ad attribution across platforms without relying on pixel-based tracking. Consider your team size, budget, and existing tech stack when evaluating.

What are the pros and cons of Cometly?

Pros: Server-side tracking bypasses iOS privacy restrictions; Real-time attribution across major ad platforms; Most affordable dedicated attribution tool. Cons: Focused on paid media, not full-funnel attribution; Less depth on B2B journey mapping than Dreamdata; Newer company with evolving feature set. Every tool has tradeoffs - the key is finding the best fit for your team's workflow and budget.

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