Attribution

HockeyStack

HockeyStack

Modern multi-touch attribution and revenue analytics platform built for B2B companies that need attribution beyond last-click without hiring a BI engineer. HockeyStack connects marketing touchpoints to pipeline and revenue by pulling data from your CRM, ad platforms, website, and content. The platform supports multiple attribution models (first-touch, last-touch, linear, U-shaped, W-shaped, custom) and lets you switch between them to see how credit allocation changes. Account-level attribution is a standout feature for ABM teams. The setup requires connecting your data sources but doesn't need a data warehouse or SQL knowledge. Reporting dashboards show which channels, campaigns, and content pieces drive pipeline and revenue, with the ability to drill down into individual account journeys. Pricing is mid-market ($500+/month), making it accessible compared to enterprise tools like Bizible while offering more depth than HubSpot's built-in attribution.

Quick Facts

Best For B2B marketing and RevOps teams that want multi-touch attribution and revenue analytics in one platform
Pricing $1K+/mo
Category Attribution
Website https://www.hockeystack.com

Pros

  • Multi-touch attribution plus revenue analytics in one tool
  • No-code setup that doesn't require a BI engineer
  • Strong account-level journey visualization

Cons

  • Pricing climbs fast with traffic volume
  • Newer player with smaller customer base
  • Reporting customization has limits compared to full BI tools

Frequently Asked Questions

RevOps tech stack map showing CRM, marketing automation, revenue intelligence, data enrichment, BI, and sales engagement platforms

How much does HockeyStack cost?

HockeyStack pricing: $1K+/mo. Most Attribution tools require annual contracts for the best rates. Request a custom quote based on your team size and usage needs.

Is HockeyStack right for my team?

HockeyStack is best for: B2B marketing and RevOps teams that want multi-touch attribution and revenue analytics in one platform. Consider your team size, budget, and existing tech stack when evaluating.

What are the pros and cons of HockeyStack?

Pros: Multi-touch attribution plus revenue analytics in one tool; No-code setup that doesn't require a BI engineer; Strong account-level journey visualization. Cons: Pricing climbs fast with traffic volume; Newer player with smaller customer base; Reporting customization has limits compared to full BI tools. Every tool has tradeoffs - the key is finding the best fit for your team's workflow and budget.

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